For high-quality content creators it can be discouraging to log on to a freelance site like eLance or oDesk and see people bidding $.01 per word, or even less. How could we possibly make a living at that rate, and why would we want to. How can we compete with such low prices? The simple answer is, we can’t. Fortunately, we don’t have to, and this post will explain why.
The makers of high-end automobiles like Mercedes, Bentley and Rolls-Royce don’t walk through a Kia dealership and wonder how they could possibly compete. They recognize that even through a $500,000 Mercedes-Benz SLR McLaren Roadster and a $20,000 Kia are both cars, they aren’t even close to the same product. There is certainly a market for the Kia, even a large market. There is also, however, a market for the Mercedes. Of course, there is also a market for cars at nearly every price point in between.
Similarly, there is a market for content at nearly every price point. Customers will expect much more if they are paying $.25 per word than they would $.005, and they have a right to. For those of us in the middle to high-end writing market, we need to learn how to market ourselves properly and also how to deliver the content our customers need.
What Makes High-Quality Content worth the Price
Here is an example of the type of writing I’ve seen from the lowest end of the writing market. “When looking with high needs for great article building, you can look no further than me. I will always do the needful to make sure you appreciate the best results, and on time.” Yikes. Now, if you take your time, you can understand what they are trying to say. They have gotten their point across, barely. Of course, even the novice writer from an English speaking country would never write like this.
It’s not that the low-priced content creators are lazy or stupid, they just don’t speak our language. Literally. I have nothing but respect for these individuals. They are trying to improve their lot in life, and if this is how they can do it, that’s great! Honestly, their (really poor) English is far better than my non-existent second language.
So, to get to the point, there are several things that set high-quality content apart from the rest, and these are the things that make it worth far more:
- Readability – There are few things more frustrating than visiting a website and having to struggle to read every page because the content is written so poorly. You can bet that I’ll be bouncing right off the site and finding a site owned by someone who takes pride in the quality of the content.
- Persuasiveness – If you’re looking to get someone to make a purchase, click a link or take any other action, having persuasive content is essential. If I can get someone to buy your product after reading my content, you’ll have to pay me for it!
- Flow – High-quality content will flow much better, and won’t seem so choppy. From beginning to end, the content should have a coherent feel to it, which readers love.
- Search Engines – Google and the other search engines are getting better and better at judging the quality of content. Using factors like bounce rate combined with advanced algorithms, Google will rank sites with high-quality content better than those without it.
So, the bottom line is, as a high-quality writer you should NEVER compete with a cheap writer. If you’re bidding on the same job, don’t give their $20 bid a second thought as you type in a $200 bid. If the customer is looking for high-quality content, they will know to pass right over the ultra-low bids and choose someone who can give them the content they need. If a potential client tries to convince you to write for less than you’re worth, don’t listen to them (that’s not to say you can’t negotiate, but never write for less than you’re worth!).
Remember, you’re selling a Mercedes here (or at least a nice Mustang), not a Kia. Writing for pennies just to get the job is never a good idea. I certainly have more to say on this topic, and I’ll circle back to it in the future, but for now, hopefully this has given some comfort to those of you worried about bidding against the low-ball writers.
If you have any questions or comments, please post them below. Or, as always, you can contact me directly at Michael@WriteForMoneyOnline.com.