Without clients, you’re sunk.
Let that sink in a moment. As a freelance writer, without clients, you’re just plain sunk. However, you’ve probably already realized that. But, you don’t know where to start.
Where, exactly, should I be looking to get private clients? Should I buy solo ads? Should I advertise myself somewhere? Is guest posting the best way?
It’s not just one thing that you do. It requires effort; it’s gonna be hard, and you’re gonna have to grind some hours doing things that you might think won’t benefit you in the least. But the truth is, you’re better off following these five methods, as shown below, if you want to invest your time in something that will actually get you a good ROI. So, without further ado, I present you with “5 Ways Freelance Writers Can Find Private Clients”
1. Warrior For Hire
The quickest and easiest way, no doubt, is to purchase (that’s $20) a Warrior for Hire thread over at the Warrior Forum and advertise your services on there.
For those of you who may not be familiar with the Warrior Forum, the WF (as we members affectionately call it) is the most popular Internet marketing forum there is on the Internet. Membership is free, but there are paid upgrades. The wealth of information you have access to for free is absolutely mind-blowing.
The WF has a special forum section, known as “Warriors for Hire.” Within this section, one can post a thread (for $20) advertising services. Writing, web design, graphic design, you name it, people advertise it.
You can also incorporate a “Buy Now” button for members to purchase your writing services. For example, you can write a copy for your services, and at the end include a button to purchase a 500-word article for $15 (or whatever your prices are). Each time someone buys, the money will be deposited directly into your PayPal account. Multiple buttons are allowed.
Nine times out of ten, the money you paid to get the thread posted will be made up in a few hours or less. There are numerous content-hungry Internet marketers there who are quite willing to pay high (3+ cents per word) for quality content. Plus, members are generally very helpful towards newbies, and are ready to purchase your article despite your reputation (or lack thereof).
2. Your Own Website
This method, although it will require a lot more time and effort, is much more profitable in the long run.
When you create your own website, you convey to your potential clients that you’re a professional; you know what you’re doing, and you mean business. It’s a great way to stand out from the rest of the crowd. I myself do it, as does Michael on his site.
Besides looking more professional, it’s also a great way to display samples and customer testimonials. Using PayPal’s HTML coder, you can also include “Buy Now” buttons for customers to purchase content directly from your website.
For a newbie, or even for an old pro, this is the number one resource that I recommend all freelancers should have.
3. Forum Posting
Not only is forum posting a great way to drive traffic to your site and get high-PR backlinks, but it’s also an excellent way to get new clients.
When you post on forums, make sure you include a signature with a link back to your Warrior for Hire thread or your website (you NEED one of those first) with a short description of what you do, and why you’re better than everybody else. If it catches a reader’s attention and he/she clicks on the link and visits either the thread or the website, you’re in business!
Make sure that you don’t directly, outright advertise your services. Most forums will not allow such posts and will typically ban you if you do engage in such activity.
However, whatever niche you specialize in (and here’s a great on-site resource on why you should have a niche website) make yourself known as an authority in that niche. Answer all questions promptly and thoroughly in that related niche, and pretty soon people will realize your expertise and knowledge and respect you for it.
4. Web Designers
Huh? How does that apply to freelance writing?
Go on the Internet, browse around and try to find a small, private web design company. Then, directly contact them with a sales pitch for your writing services. Offer to be their in-house writer. Thus, when the web designer(s) get new clients, they can offer them fresh content to go with their new site! It’s a win-win-win for you, the web design company, and the client.
Remember that most companies will not want in-house writers, much less a solo writer. That’s why you should either build a team of writers or contact very small web design companies. Otherwise, you’re likely to be flooded with an overload of work you can’t keep up with.
Another great thing is that web designers know the value of premium content (generally). Thus, it’s a great way to get high-ticket clients at real prices you can actually make a living off of.
Although I do not entirely recommend this as it could possibly get lots of people pretty mad at you pretty quick if you do it the wrong way, it still could be a great way for you to get your next long-term client.
First of all, find somebody with a blog in the niche you specialize in. Get to know that person. Comment on his/her blog, connect with them on Facebook. Contribute quality suggestions to that person for their website.
Then, create a sales pitch, asking that person if he/she would like to hire you as a content writer. Make this one good, down-to-earth and friendly.
DO NOT, under any circumstances, create the sales pitch and send it without connecting and getting to know the person. Not only is this a great way to tick people off, but it’s a great way to get your messages marked as spam (why, yes. I am speaking from experience).
I would only recommending using this method if you are indeed desperate.
There will always, always be clients for you, no matter what you believe. And there will always, always be people willing to pay what you’re worth. All you need to do is go get in touch with them.
If you have any questions, or if you would like to share your advice on how you get in touch with potential clients, tell me about them in the comment section! I’ll do my best to get back to each and every one!