If you work as a content marketer, freelance writer, or anyone else who produces content for business purposes, you may have heard of the recently leaked ‘innovation report’ from the New York Times. The report is 96 pages long, and has a lot of really great information. The New York Times wrote up the report in an attempt to modernize their content creation, promotion, and monetization strategies, hoping to remain relevant going forward.
Given the fact that the report is 96 pages, it is hard to go into any detail about what all is covered, but suffice it to say that this report will be able to help anyone in the content creation business. I’ll mention a few of the many different things that are written about just to give you a quick idea…
- The Importance (or lack thereof) of home pages
- How to harness social media to promote content
- How to promote products
- Using digital staff to improve content marketing
- Long term content marketing strategies
- Analyzing competition
- Collecting user data
- The value of content curation or aggregation
- Using evergreen content
- Improving mobile experiences
- Adding user generated content to a platform
- Timing your content publication
- Content marketing checklists
Of course, there was a lot more to this report as well. If you’re interested in learning how the New York Times is revolutionizing their own content marketing strategies, and identifying how you can improve your own, this report is a great resource.
You can see the full report HERE.