If you’re writing a blog you likely know that you need to constantly be adding new content in order to keep people coming back to your site. In addition, without a fresh supply of content to your site, the search engines will quickly start dropping your ranking in many cases. So, bloggers keep adding new and useful content to their site, which makes it more and more useful. The problem, however, is that as you post content, the older stuff seems to keep getting pushed further and further out of the public eye.
That great post you wrote last year is likely still extremely valuable, and could help many readers, but people aren’t likely to find it way back in the archives. Occasionally people will find it with search engines, or a dedicated visitor might make their way back to the old content eventually, but the fact is, most posts get the vast majority of their views within the first days or weeks of being published. That is just the nature of blogging, but it doesn’t have to mean that older content gets completely neglected.
The following tips will help breathe new life into your old posts, and help ensure the new posts you’re making will still be read long into the future.
Link to Older Posts on New Posts that are Related
This one is pretty obvious, but it is very often overlooked. If you’re writing a new post, you should take a few minutes to think back on all your old work. If you’ve got something that is similar in nature, make sure you link to it. You can either make it obvious by saying something like, “Don’t forget that I wrote about how this works in my post titled, ‘How This Works’.” Or you can just have the links exist in the text without anything additional being said. However you choose to do it, make sure you’re giving readers the opportunity to read older posts. It will keep them around longer, and help them by providing them with additional high quality information.
Create an All Posts Page
One great option to give readers is an “All Posts” page, where all your posts are automatically listed. Rather than listing them in order by the date they are published, you can list them in alphabetical order, or even by category. When people visit the all posts page, they will be more likely to click on older posts. These pages are also great because it lets visitors see all your work in one place so they can choose to read on specific subjects that they are most interested in.
Syndicate Your Old Content
If you’ve got posts that are a few months old and have stopped getting much traffic, consider offering them to other sites in your niche as a syndicated piece. Another site may be happy to post the information on their site, and they’ll give you a link back to your page too. This will not only be beneficial for the other site owner, but it will also help you bring in brand new visitors. The link will also be from a related niche site, which is very valuable for SEO.
Share Old Content on Social Media Pages
You can pull a link from an old post, and share it on your social media pages. In many cases, your social media accounts will have a whole new set of visitors which haven’t seen your old work yet. Maybe set up a “throwback Thursday” system where each Thursday you post a link to one older blog post for everyone to enjoy. This is a great way to provide good information to your social media followers, without having to do too much extra work!
Add a “Hidden Gems” Section to your Sidebar
You can add a small section to your sidebar that has links to a few of your older posts. It may even be possible to have the links change to display five random links that are six months or older. This is an excellent way to keep older posts in front of your visitors so they can take advantage of all the content you’ve ever published.