Whether you’re running a personal blog for fun, or a blog that you hope to make money on someday, it is always a good idea to try to get other people to visit, read and comment. While most bloggers know that these three things are important, many people don’t really understand why getting comments is so important (other than that it is fun!). This post will show some of the biggest benefits of getting people to comment on your site, and also cover (in brief) how to try to get more commenters.
Top Benefits of Getting Blog Comments
This is not an exhaustive list by any means, but it is what I feel are some of the biggest benefits of getting blog comments. Please, share any benefits you get from comments on your blog in the comments below (see what I did there?):
- Builds a Community – Building up a feeling of community on your blog is a great way to get people to spend more time there, and if you’re selling something, to make more purchases.
- Makes Your Blog look Busy – When people see a blog post with no comments after it has been posted for a while, they often think that the site must not be that good or that popular. Posts with lots of comments tend to have a more engaging feel that people enjoy.
- Ideas for Future Posts – I’ve gathered many ideas for what to write about from the comments of others on this site. People express their interests, concerns, thoughts, fears, desires…Basically al their emotions in blog comments, and the owner of the site can learn more about what the audience is looking for.
- Extra Content for SEO – When people think about SEO they typically only consider the actual content of the blog post (as well as offsite seo, and optimizing the page). The fact is, however, Google and the other search engines look at ALL the content on the page. If you’ve got 25-50 comments on a post, that is A LOT more content for Google to consider on your page. This can help you rank better for your target keywords, as well as for extra keywords that can bring in good traffic.
- Encourages People to Come Back – When people comment they often get an email when someone replies to them. This will keep them coming back to your site again and again for days, weeks or even months.
How to Encourage People to Comment on Your Blog
There are many things you can do to help encourage people to comment. The following are some of the methods that I’ve tried to use, and have seen some success:
- Ask for Comments – This one might seem obvious, but many people completely overlook it. You should ask people to share their thoughts in the comments at some point in your blog, or at the end (or both). Many people don’t think about commenting, but if you prompt them to, they wil! Don’t be afraid to ask!
- Make Commenting Easy – Don’t require people to jump through too many hoops to comment. Captchas and other anti-spam tasks are somewhat unnecessary on most blog platforms due to the anti-spam tools like Akismet. These tools do a great job stopping spam, so just let people comment with ease.
- Offer Links to Their Sites – Many people (myself included) like to comment on people’s blogs because it is an easy and fun way to build backlinks to your own site. Using a plugin like CommentLuv makes it easy to allow others to get a great backlink from commenting on your site.
- Join Commenting Groups – There are many groups where people post their blog posts for everyone to read and then everyone comments on each other’s work. This is a fun way to find new blogs to read, as well as get a lot of great comments. Try to find people in a similar niche as yours so the links are even more valuable!
- Write Controversial Content – This isn’t for everyone, but if you can write about something that is controversial, many people will comment.
- Write Interesting Content – Naturally, people are far more likely to comment on interesting content than they are something that they didn’t even read all the way through.
- Build Traffic – People can’t comment on your posts if they don’t find your site. Take action to build up your traffic, and people will start commenting more too!
- Ask Questions – Asking people who visit questions about what you wrote will give them the opportunity to comment.
What do you think about blog commenting? Is it an important part of your blog, or do you just let it happen naturally? I’d love to hear your thoughts. Please share them in the comments below!