I just got a message from one of my long term clients (he owns an SEO company and sends me a lot of work). It was about an article I recently sent him for a new client (an attorney’s office). It was already rewritten once, and the attorney apparently came back again saying that he HATED my writing. Yikes. I very rarely get clients who are unhappy with my work, so at first I was a little surprised. I had to quickly take a step back, however, and realize that this wasn’t something to be taken personally.
It is impossible to please everyone when you write. What one person may love, others will hate. Just look at books like the Harry Potter series. I’ve read many people who say that the series is poorly written garbage, yet it sold millions of copies. Even the most famous writers in history have some people who hate their work. Who am I to think that my particular style of writing would appeal to every single client?
Granted, I was a little upset because had the client liked the work, I would have gotten an order for at last another ten articles (and likely many more over the next few months). That means I won’t be making as much money, but I’m sure I’ll get other orders from other clients.
The bottom line here, for me, was that I needed to remember that no matter how much time and effort you put into your writing, not everyone will like it. If you freelance long enough, eventually you will get customers who tell you that your writing sucks. Just try to take it in stride, apologize that your particular style wasn’t a good fit, and move on. NEVER let it affect your confidence!
Have you ever had customers come back with very negative things to say about the work you delivered? If so, share your story below in the comments.